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Sustainable development and CSR

The sustainable entrepreneurship is defined as „The way of the entrepreneurship that fulfills and even exceeds the frames of ethical, legal, commercial and social expectations“. The term CSR is defined as „The social responsibility that focuses on integration of social and ecological vantage points to daily corporate operations and interactions with stakeholders“. (The definition of the Business for Social Responsibility – the sustainable entrepreneurship – and the Longterm European Definition – CSR).

The responsible entrepreneurship stands on three pillars:

  1. The Economic Pillar – Profit – a responsible company should have a transparent entrepreneurship, it should work in harmony with valid Ethic Codexes and it should have a good attitude towards customers, suppliers, consumers, stakeholders and so on.
     
  2. The Social Pillar – People – companies should take care about health and security of their employees. The standards and work procedures should be observed. Companies should provide the egal opportunities for everyone, the professional development and they should get involved in the comunity.
     
  3. The Environmental Pillar – Planet – companies should be responsible towards the environment and lead the employees to the nature protection. In the company, there should be for example the containers for the separated waste etc.
     

The motivation for companies to start being responsible could be for example the increase of their value in the eyes of potential clients and investors or higher motivation of workers and their active involvment in the corporate activities.

In the Czech Republic, the concepts of the sustainable development and of the social responsibility enter into public awareness. More and more companies start to create their very own program of responsible entrepreneurship. According to the results of the National Survey CSR – lead by the Business for Companies – from 2012, only 8% of companies don´t want to start with a complex CSR strategy. On the other hand, 51% of companies has its own strategy and work on it actively.

Source: Association of Industry and Transport of the Czech Republic

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  • We guarantee an individual approach to clients and the maximum possible flexibility of your education.
  • We are a team of experienced lecturers - university teachers operating in travel and tourism.
  • We will transfer our personal experiences and practical skills from our work in the field of travel and tourism.
  • Excellent location in the centre of Prague at a tram and metro crossing, enabling easy and fast access from all parts of Prague (Karlovo náměstí metro station, Palackého náměstí exit, trams nos.: 3, 4, 7, 10,   14, 16, 17, 21)
  • We co-operate with the College of Business in Prague, the Association of Czech Travel Agents, CR Guides Association, CzechTourism and other prestigious organisations.

Visit us in person at: Na Moráni 5, 120 00 Praha 2
Contact us by telephone on: +420 224 917 908
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