The strategy of responsible entrepreneurship should be a long term one and within it, the company should precisely define its goals. The main long term strategy should be suitably accompagned by medium term and short terms strategies that will correspond with the main strategy – the long term one.
The preparation of the strategy and its determination could be devided into these four phases:
Setting the key parts of the sustainable development and its approval by the stakeholders has a capital importance. After the agreement, the employees will meet these areas and goals – it is very important that the employees accept them and that they understand why is this strategy so important for the company – they will follow the given rules happily and with enthusiasm.
During the preparations of the medium term and short term plans, a big accent should be put on their detailed elaboration and on the preparation of every single step. Every employee will know where exactly the goals aim.
The other thing they should know is how they can easily reach the sustainable development of the company.
The sustainable development is the most frequently measured by the method GRI (The Global Reporting Initiative), but also by the methods UN Global Compact, ISO 26000 and AA1000 AccountAbility.
Source: The Association of Industry and Transport of the Czech Republic
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