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How to use the tool „TrustScore“ in practice

The Social media affect more than 83% of all on-line reservations and 49% of customers aren´t interested iin the project if there are no on-line reviews. The customer wants to be sure that he purchases the quality product and he is willing to pay a higher price for the product with positive reviews.

1/ How to use on-line reviews to increase your business and revenues

Every hotel or travel agency want to know, what tool can determine the success rate of the offered product on the specific market. They want to know what produduct is the most popular, what are the desires of the customers, what should be changed and how is the product rated between the rival products.

All of that, that means the current level of reputation of the project on the specific market, is measured and promoted by the tool „TrustScore“.

By a short presentation will be explained, why is it so important to engage in study of the on-line reviews. It is also important to understand them , to work with them and to use them in order to increase your business and revenues.

In the time of recession, it is necessary to receive the the customer´s confidence in the given product, because that affects the whole circle of the trade process. In the detailed analysis, we can see, that the particular phases are directly influenced by the reviews or by the evaluation of the other customers.
 

Particular phases of the trade process create the circle with these goals:

• more orders
• higher price
• more reviews
• higher evaluational goals
• higher  attendance of the web page
• higer confidence into the product

Facts:

The Social media affect more than 83% of all on-line rezervations and 49% of customers aren´t interested iin the project if there are no on-line reviews.

The customer wants to be sure that he purchases the quality product and he is willing to pay a higher price for the product with positive reviews.

The decision of the customer will be faster thanks to the measuring tool TrustScore. The analysis shows, that 30 additional reviews could increase the total score about 5%.

The attendance of the web page of the seller, where is the score listed, rises about 200%.

The exellent reviews of the customers with the well set web page may increase the nubmer of the orders from 60% to 70%.

Up to 92% of all users trust to the word of their friends and to the content of the public reviews. Only 43% of customers trust the advertisments. The presentations of reviews at your personal web site may influence the customer in the decision making period and during the time of comparing divers products.

2/ The stratedy of sale in the uneasy economic situation – in the period of recession.
SMART Marketing in 2013

Marketing managers:
 

• Plan, direct or coordinate marketing politics and program, such as the pinpointing of the demand on products and services
• indentify the potencial customers
• work out the price strategies in order to maximize the revenues or the market share and take care about the customer´s satisfaction
• supervise the development of products and watch the trends showing the need of the new products.

In what field did their work changed during the recession?

Direct Marketing
Advertising
Brand Recognition
Customer Feedback
Demand and Supply Gap
Restriction from Entering New Market

Today:
The customers order less, the companies go through the restructuralisation in order to reduce the number of employees and to devide the same amount of work between less people. The customers don´t want to take a risk, so the character of the all process from the order to the purchase markedly changes.

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